Writing copy to promote a business is hard. I know it very well, I struggle with it everyday. There are so many variables to take into consideration, from the format, the message to whom you are targeting, how you do it and many things in between. And all this before you even start thinking about the writing technique.
Over the course of last year I developed a set of tools that help me to speed up the process and bring better results to my business. None of those tools are in any way innovative, and I do not claim any authorship to them. But, they work and often help me craft my promotional copy with greater ease. Today I will introduce one of them to you, marketing personas.
